Thursday, 3 October 2013

Apple's Sneak Attack on Gaming Is Now in Play

Apple's Sneak Attack on Gaming Is Now in Play


When Apple quietly introduced 64-bit processing and the M7 coprocessor in its iPhone 5s, I sat up a little straighter. Apple just delivered a big boost in computing power in two ways: First, 64-bit processing means more realism, smoother action, bigger worlds. Second? When combined with something like the Logitech MFI iPhone controller, might the M7 coprocessor be used for gaming in new ways?

Back in June, Apple let a silly game demonstration take center stage at its Worldwide Developer Conference, and it released a new game controller framework with instructions on how developers could build physical game controllers. The two together led me to believe that an Apple sneak attack on living room gaming was imminent.

Since then, two more elements have risen to the surface, and now I think the sneak attack is well under way. What is that sneak attack, exactly?
Apple certainly recognizes the importance of games on iOS -- not only for flat-out revenue, but for mindshare and ecosystem-building as well. If the world plays with you, people will spend more time and money with you. Pretty simple: Apple will enhance gaming with iOS because it's inextricably connected to its entire ecosystem now.

No comments:

Post a Comment